Information can have a dramatic effect on the choices people make. It’s especially true when its relevance is apparent, and it’s available without interrupting user behavior. When this happens, users make much smarter choices than ever before. They acquire a 6th Sense.
We’re beavering away developing a choice-influencing tool (amacus) designed to give Sales Reps a 6th Sense. We’re watching Reps adopt it as a daily tool of choice. We’re measuring how much more productive they become when armed with it. For a glimpse at how far we’ve progressed, see this summary. For a futuristic look at how such a 6th Sense can inform and affect daily user activities, see Pattie Maes’ presentation at TED 2009, viewable here.
We’re excited by the impacts amacus has already had.
We’re inspired by the possibilities of what remains to be accomplished.
We’re encouraged by the conversations we’re now having with others whose information will have an important role to play in the 6th Sense we’re ultimately looking to give to Sales Reps.
