Monthly Archives: January 2010

The Value of Social Media in Triggering Sales Productivity

Posted on January 21, 2010 by John

Sociable! is a new bible on how firms are profiting from their uses of Social Media. The authors – Shane Gibson and Steve Jagger – are both entrepreneurs + seasoned sales professionals. They’re hard wired to only do things that … Continue reading →

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Triggering Sales Productivity by Understanding Return-on-Effort

Posted on January 11, 2010 by John

There is much talk these days of a need for better, deeper, integration of marketing and sales. In my view, it’s desperately needed, but must be done in ways that address the underlying reason why executives are demanding it – … Continue reading →

Posted in Conversations, Metrics, Process, Productivity, Return on Effort, Usability | Tagged , , , | 1 Comment