Monthly Archives: January 2010

Sociable! is a new bible on how firms are profiting from their uses of Social Media. The authors – Shane Gibson and Steve Jagger – are both entrepreneurs + seasoned sales professionals. They’re hard wired to only do things that … Continue reading

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There is much talk these days of a need for better, deeper, integration of marketing and sales. In my view, it’s desperately needed, but must be done in ways that address the underlying reason why executives are demanding it – … Continue reading

Posted in Conversations, Metrics, Process, Productivity, Return on Effort, Usability | Tagged , , , | 1 Comment