About Author
John Cousineau
President, Innovative Information. Thirty years in operations research. Pioneer in internet-enabled business practices. Otherwise, just an ordinary guy.
Category Archives: Fun
Recently on LinkedIn, over 150 Sales + Marketing Executives shared their views on the #1 reason for failure in sales. Several things really struck me from the conversation to date. Learning’s gotten little air time. Nor has better coaching. The … Continue reading
Posted in Change management, Craftsmanship, Curiosity, Fun, Process, Return on Effort, Sales coaching
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In a recent TED talk, Sir Ken Robinson contends that too many people endure what they do and too few love what they do. Yet, when people love what they do, they excel + it’s simply not true of enough … Continue reading
Posted in Change management, Craftsmanship, Curiosity, Fun, Productivity, Return on Effort, Training
Tagged Sir Ken Robinson, TED
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Attended the Sales + Marketing 2.0 Conference earlier this week in San Fran. My key take-away (with links to some related posts)? Sales productivity needs improving + it’s going to take ‘systems of engagement’ to get there. Systems which encourage … Continue reading
Posted in Change management, Conversations, Curiosity, Fun, Process, Productivity, Return on Effort
Tagged Chris Ball, Craig Rosenberg, Geoffrey Moore, Jim Dickie
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Selling Business-to-Business should be fun. Often it can feel like a grind. There’s a need to make selling B2B more fun by provoking more learning from the grinding. Those involved in teaching, training, e-learning, and change management have important insights … Continue reading
Posted in Change management, Craftsmanship, Fun, Metrics, Productivity, Return on Effort
Tagged Chip Heath, Clark Quinn, Engaging Learning
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Part of my firm’s DNA is to make work fun (again). From my years in higher education administration, I discovered the energizing effects learning has on how work gets done, and how well it’s done. Walk into a work environment … Continue reading
Posted in Change management, Craftsmanship, Curiosity, Fun, Return on Effort, Training
Tagged Adam Burk, Clayton Christensen, FYI, Keith Rosen
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B2B sales is hard complex work. It’s time consuming. It’s effort intensive. It’s guesswork laden. In my view, productive reps are ones who generate extraordinary results in extraordinarily little time with extraordinarily little effort. Such reps actually exist. They ‘re … Continue reading
Posted in Conversations, Fun, Metrics, Results, Sales cycles
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Skilled people go to work looking to create value every day. It’s often a struggle to find the time to do so. In my experience, the faster people can get to the value-creating parts of their work, the higher performing … Continue reading
Posted in Fun, Metrics, Results
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