Category Archives: Industry

We’re extremely proud to announce that amacus has been awarded the Gold Medal in the 2011 Top Sales and Marketing Award in the category of ‘Top Selling Solution’. We’re particularly flattered to have done so in a competition with 11 … Continue reading

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Lisa Nirell’s book, Energize Growth NOW: The Marketing Guide to a Wealthy Company, is a bible for founders looking to energize their firms’ growth. Many of its points ring equally true, in my view, as guideposts for energizing sales growth. … Continue reading

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A new report from Gartner advocates a new enterprise architecture – an emergent architecture that manages connections between different parts of the business, thereby enabling more adept responses to the growing variety and complexity of markets, economies, networks, and companies. … Continue reading

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In B2B sales, Reps yearn to close more sales more quickly to counter industry trends pushing in the opposite direction. They yearn for the craftsmanship of sales superstars. In any craft, making mistakes is key to honing craftsmanship. True craftsman … Continue reading

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John Monoky is an Adjunct Professor of Executive Education, Ross School of Business, UMich. He recently made a presentation to technology industry executives sponsored by the BC Technology Industry Association, BC Innovation Council + Sauder School of Business (UBC) on … Continue reading

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We’re all hard wired from birth to learn from feedback. With it, we discover the difference between good and bad, pain and pleasure. We gain the joy of learning, the inspiration to keep trying, and the chance to develop true … Continue reading

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It’s typically hard, if not impossible, for a Sales Rep to know when might be the best time to call a new prospect. This means many calls are typically wasted on prospects who either aren’t interested in a call or … Continue reading

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Every year, I look for some way of most aptly wishing friends + colleagues the very best of the holiday season. Every year, I’m drawn back to the same simple piece, based on a true story from 1914. So, with … Continue reading

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