Category Archives: Usability

B2B sales people are incredibly results oriented yet, according to CSO Insights, sales performance continues to degrade. In such chaotic conditions, Slywotzki’s ideas on Profit Patterns and Tufte’s ideas on Visualizing Information, hold promise as a potential way out of … Continue reading

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There is much talk these days of a need for better, deeper, integration of marketing and sales. In my view, it’s desperately needed, but must be done in ways that address the underlying reason why executives are demanding it – … Continue reading

Posted in Conversations, Metrics, Process, Productivity, Return on Effort, Usability | Tagged , , , | 1 Comment

Information can have a dramatic effect on the choices people make. It’s especially true when its relevance is apparent, and it’s available without interrupting user behavior. When this happens, users make much smarter choices than ever before. They acquire a … Continue reading

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Had an interesting chat yesterday with ‘Sally’. She’s a part-time Inside Sales Rep, working 1-2 days per week selling an on-line service. She’s been an amacus user for less than a month. She called to say how impressed she was. … Continue reading

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