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Buyer-Guided Business Development

CHALLENGES + CAPABILITIES : Finding new customers is hard work. For firms selling new products,
or into new markets, or with the help of new sales hires, that hard work is fraught with challenges.
Our buyer-guided approach lets firms find their fastest paths to new revenues by
eliminating common Bus Dev challenges.

THE BENEFIT : Amacus + CustomerCentric Selling® offer a combined approach that eliminates
revenue uncertainties. It lets best practices evolve from trial and error using buyer-centric methods.
'Best' is learned with practice, aided by auto-analytics on what's working, and situational coaching.
Sales teams gain an early adopter advantage that is the Moneyball future of B2B sales management.

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GETTING STARTED : schedule a review with John Holland + John Cousineau to mutually assess
the potential 'fit' between your situation and our solution. If there's agreement on the
value of proceeding, we'll develop a project plan and get your team going.

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Pilot projects are led by John Holland whose books have been rated as 2 of the top 5 essential books on understanding Sales 2.0 and John Cousineau whose firm's product, Amacus, won the Gold Medal in 2011 from Top Sales and Marketing Awards for 'Top Selling Solution'.

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Our 5 Ingredients for Buyer-Guided Sales Performance ... 
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