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How It Works

A 'FitBit' on the Health of Your Bus Dev Practices

Amacus is like a 'FitBit' that improves the health of your Bus Dev practices. Its guidance + auto-analytics make it easier to do the hard work of winning conversations with prospects. And see more success from that hard work.

WHAT YOU DO, FIRST
You create Bus Dev tactics for inviting target buyers to have conversations with you. Each tactic identifies business issues on which your buyers might welcome a conversation. 

WHAT YOU THEN DO
After every contact with a prospect, either via phone, face to face, or voicemail, use amacus to send a follow up email Including links to info that your prospect will value. 

WHAT IT THEN DOES
Amacus watches whether or not a prospect bothers to click to retrieve what you've offered them, It then uses simple rules to guide you, in real-time, on who you should call and on what issue. 

WHY IT HELPS
For buyers, they get helpful conversations on issues that they most care about. For Reps, it's easier to juggle the many Bus Dev balls they often have in the air without dropping any balls. It's easier for Reps to win conversations with consistency, persistence, discipline, buyer-focus, and timely follow-ups.

WHY IT WORKS
Everything you do is an on-going experiment in figuring out the best things to do. Performance analytics get captured automatically in the flow of your work. You get fast feedback on what's working . As your auto-analytics roll in, coaches and data scientists find small changes that might improve results. You test. Observe. Adapt.

Our 5 Ingredients for Buyer-Guided Sales Performance ... 
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