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How It Works

A 'FitBit' on the Health of Your Bus Dev Practices

Amacus is like a 'FitBit' that improves the health of your Bus Dev practices. Its guidance + auto-analytics make it
easier to do the hard work of winning conversations with prospects. And see more success from that hard work.

WHAT YOU DO, FIRST
You create Bus Dev tactics for inviting target buyers to have conversations with you. Each tactic identifies
business issues on which your buyers might welcome a conversation. 

WHAT YOU THEN DO
After every contact with a prospect, either via phone, face to face, or voicemail, use amacus
to send a follow up email Including links to info that your prospect will value. 

WHAT IT THEN DOES
Amacus watches whether or not a prospect bothers to click to retrieve what you've offered them.
It then uses simple rules to guide you, in real-time, on who you should call and on what issue. 

WHY IT HELPS
Your buyers get helpful conversations on issues that they most care about. You get guidance on whom to call.
Your follow-ups becomme consistent, persistent, disciplined, buyer-focused, and timely. Which makes it
easier for you to win conversations with target buyers.

WHY IT WORKS
Everything you do is an on-going experiment in figuring out the best things to do. Performance analytics
get captured automatically in the flow of your work. You get fast feedback on what's working . As your
auto-analytics roll in, coaches and data scientists find small changes that might improve results.
You test. Observe. Adapt.

Our 5 Ingredients for Buyer-Guided Sales Performance ... 
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